Last Friday evenings Fashion’s Night Out event in New York was an astounding success as thousands of shoppers flooded the streets all over the city, including the neighborhood of SoHo. Among the stores on “the must visit list” of many was BBC | Ice Cream on West Broadway, where Pharrell Williams greeted fans at the store. Around 800 people, many since 9 am in the morning, lined for the special session. The highlight of the evening came when Pharrell unexpectedly ran out of the store to greet someone in a passing limousine, ensuing a brief chase by fans and shoppers down West Broadway.
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